Running a non-profit organisation can be stressful at the best of times and regarding getting your message out there, the number one tech giant Google offers free advertising space for registered charities and non-profits.
As a non-profit organisation, you are always looking for ways to get funding to support your cause. One way you may be able to get funding is through Google Grants, a program that provides free advertising to non-profits.
How Do Google Grants Work?
Google understands the difficulties that charities and no-profits face regarding advertising and they offer registered non-profits up to $10,000 per month of free advertising. If you are not making good use of this, that is something to change as soon as possible. The best solution is to make contact with a Google Grants management service UK or your country offers. Make sure they specialise on working with non-profits; they will assist you with the Google registration process and when approved, they can create rich content that gets your message out there. What’s not to like about free online advertising?
Google Accredited Agency
When looking for a marketing partner, the non-profit should team up with an agency that is Google approved, which ensures that you get the most out of their Grants program, (up to $10,000 per month). Using an organisation that works with charities means that you will get the best service and can take full advantage of Google Grants, using Google Adwords to spread your message. Whether looking for volunteers, donations or simply to spread your message to the world, a leading agency virtually assures success.
As the charity agency works with Google, they fully understand how the registration process works and in a very short time, you are granted approval and the agency can set about creating rich content. They handle everything on your behalf and Google Adwords can be complex, when selecting the many variables; if you outsource your pay per click advertising to an agency that works with non-profits, you can make best use of the free budget that Google allows you.
Identify Your Needs
What are the goals for your ad campaign? If you are looking for volunteers, the agency can create engaging content and place it on the right digital platforms. You might be looking for donations, or have an important newsletter to circulate. Whatever your needs, the charity PPC agency can deliver the goods.
Let’s face it, what could be better than $10,000 per month of free placings on Google Adwords? This will really help you manage with a limited marketing budget. Let the agency handle the campaigns and they will analyse the data and make some improvements. Keyword research really helps and the agency has a team of technicians who are ready to create engaging banners to place on Google Ads.
One Stop Solution
If you would like to apply for a $10,000 per month Google Grant, talk to a charity agency and let the experts take care of everything, including your campaigns. As the manager, you have much to do and using a PPC agency to handle your Google Grants account is the smart thing to do. With their help, you will reach the people that matter to your non-profit.