In this digital age we live in, your company website is a vital asset, and you will need to ensure you take excellent care of your digital properties to keep your business being successful. There will come a time when you need to update your website and maybe change the layout and design completely, and this is not something to be taken lightly. You will need to consider many factors when looking to give your website a refresh to ensure you do not disrupt your business.
Below are some of these factors to get you started to plan your website update and migration accordingly.
The Design & Layout You Want For Your Website
You will need to think about how you want your new website to look and the layout you will use. You will want it to look fantastic and straightforward to use, but you need to do more than just make it look awesome. You will need to keep your website users in mind when designing the layout to make it simple to find what they need and intuitive to use. You can use a web designer from https://www.webbox.digital/, for example, to do this for you. You can also find one in your local area, wherever you are, and use their expertise to help design an excellent looking site that is also functional.
The Content For Your Website
There is no point in changing the layout and design of your website and not updating the content while doing so. However, if you currently have your website ranking for vital keywords for your business, you will need to be careful. You will want to invest in having a professional copywriter create the content for your site and ensure it is focused on the user. However, you will also need to include specific keywords and phrases to ensure your rankings do not drop like a stone.
Migrating Your Website
You will need to speak to an expert SEO company to help you with your new website, so they can help plan the migration to the new one for you. It can be devastating for your business if you do not have your SEO in mind when planning a website migration. You will need to have them prepare your migration, so you do not lose rankings, and it does not negatively affect your business. The migration process can be long-winded and complicated, which is why it is best to have an experienced digital agency help you with the transition and ensure that it goes smoothly.
Update Your Images
It is also worth updating your website’s images when building a new one and giving it a complete overhaul. Try and ensure you do not use royalty-free stock images on your site, as they stick out like a sore thumb. Have new photos taken that you can use; ensure you have the copyright for them. Using new images can go a long way in making your new website look fantastic, and it is worth the time and effort to do. These are a few things you will need to consider, but there are more to consider than what is listed above. Find yourself a reputable digital agency to work with your website developers, which can ensure the process of migrating to a new website is a smooth one without any significant problems.
